Rare Palms &
Exotic Plants
for the Discerning
Collector
A curated nursery specializing in rare tropical specimens, architectural palms, and botanical treasures for gardens that demand distinction.
20+
Years Serving
Jacksonville
Where Botanical Passion
Takes Root
For over two decades, The Morse Avenue Nursery has been Jacksonville's destination for extraordinary plants. What began as a modest collection of tropical favorites has grown into one of the region's most respected nurseries — a place where collectors, landscape designers, and plant enthusiasts come seeking specimens that transform spaces.
Our greenhouse and outdoor gardens are home to an ever-evolving selection of rare palms, variegated tropicals, architectural succulents, and seasonal blooms — each plant selected for its character, rarity, and ability to command attention in any setting.
2000+
Plant Varieties
20+
Years of Experience
5K+
Happy Customers
Plants That Define a Space
From towering palms to intimate tabletop specimens, every plant in our collection is chosen for its ability to elevate any environment.
Signature Collection
Rare Palms
Architectural specimens including fan palms, feather palms, and exotic varieties that redefine outdoor spaces.
Indoor Collection
Exotic Tropicals
Variegated monsteras, rare aroids, and statement plants for collectors who seek the extraordinary.
Low Maintenance
Succulents & Cacti
Sculptural desert plants perfect for modern interiors and xeriscape gardens.
Seasonal
Flowering Shrubs
Vibrant blooms and flowering specimens that bring color and life to Florida landscapes year-round.
Foliage
Leafy Statements
Bold-leafed plants from calatheas to bird-of-paradise — green architecture for every room.
Essentials
Soil & Supplies
Premium potting mixes, fertilizers, decorative containers, and everything your plants need to thrive.
Beyond the Potted Plant
We don't just sell plants — we help you build living environments that flourish.
Plant Consultation
Not sure what thrives in your space? Our experts match plants to your light, climate, and style — indoors or out.
Landscape Design
From concept to completion — we design and install lush, low-maintenance landscapes tailored to Jacksonville's climate.
Special Orders
Can't find that one specimen? We source rare and hard-to-find plants from trusted growers nationwide.
Expert Guidance
Every plant comes with care instructions and ongoing support. We're here to help your garden succeed long after purchase.
Curated Containers
Pre-designed plant arrangements in decorative pots — ready-made statements for your home or office.
Seasonal Specials
Holiday arrangements, seasonal color displays, and limited-edition specimens available throughout the year.
A Nursery That Grows With You
Locally Grown & Adapted
Our plants are acclimated to Jacksonville's climate, ensuring they thrive in your garden from day one.
Curated Selection
We hand-pick every variety for health, rarity, and visual impact — no mass-produced filler.
Knowledgeable Staff
Our team brings decades of horticultural experience to help you make the right choices for your space.
Community Rooted
A proud Jacksonville institution, we've nurtured both plants and relationships for over two decades.
Visit Us
7335 Morse Ave, Jacksonville, FL 32244
Come Browse With Us
Walk through our greenhouse and gardens — every visit is an invitation to discover something extraordinary.
Address
7335 Morse Ave
Jacksonville, FL 32244-4205
Phone
(904) 993-5291Hours
Have a Question?
Whether you're planning a landscape project or looking for a rare specimen, we'd love to hear from you.
